Why does ByteDance make a hit with every product? ByteDance has become the world's fastest-growing mobile internet company, and at many key milestones its growth rate has even surpassed that of the two super giants Google and Facebook, which is also a core reason ByteDance is sought after by users.

However, not all products made by ByteDance have succeeded. ByteDance made two social products, Duoshan and Feiliao, both of which failed. These two products also had a great deal of manpower and material resources invested by ByteDance, and the company had very high hopes for them at the company level, but in the end they still failed. However, the surviving Jinri Toutiao and Douyin both became leading products in the internet industry.

ByteDance already has economies of scale and a good user reputation

After a long period of development, Jinri Toutiao already has more than 600 million users, with 160 million daily active users, while Douyin's daily active users have reached 400 million, essentially forming economies of scale.

For an enterprise that has formed economies of scale, entering a new industry will be much better. A newly produced car can directly use an already-built highway, and Toutiao and Douyin have built two very good highways for ByteDance. As long as ByteDance develops a new product, it can rely on these two major platforms for promotion and operations, obtain very large exposure at a relatively low cost, and quickly reach hundreds of millions of users.

Word of mouth from users is the best promotion; this is what is called 'loving the house and its crow.' Among relatively large domestic enterprises, Baidu and Tencent do not have very good reputations. Of course, this is not to say these enterprises are truly bad, but because of public relations strategies, the segmented fields they are in, and many other comprehensive reasons, their reputations are not very good. Alibaba, Huawei, and ByteDance all have very good user reputations. Generally, people have a natural good impression of the products of these enterprises, so users are more likely to accept this company's products.

ByteDance is most like Google and places great importance on technology

If one must describe ByteDance, it is a Chinese internet enterprise very close to Silicon Valley culture. ByteDance is the first domestic enterprise to truly adopt the OKR system to assess employees. ByteDance is very much like Google. As for why this is said, everyone will know after reading those books about Google.

ByteDance places great importance on technology. Products, R&D, and algorithms are the three keywords for ByteDance being able to grow to today's scale. YouTube was the world's earliest recommendation engine, and Kuaishou was China's earliest recommendation engine. Whether YouTube or Kuaishou, both are essentially vertical recommendation engines, while Jinri Toutiao was the first comprehensive recommendation engine.

ByteDance places great importance on technology. Toutiao's core technical team initially came from Baidu's artificial intelligence team. In recent years, it has continuously recruited top outstanding talent from major universities. Talent has given ByteDance its most core competitiveness.

ByteDance develops globally and does not set boundaries for its business

ByteDance is currently one of the domestic internet enterprises with the best globalization. As a second-generation internet enterprise and the overlord of the mobile internet era, ByteDance has unique first-mover advantages far exceeding those of first-generation internet enterprises.

ByteDance's degree of international development is better than that of Baidu, Tencent, and Alibaba. After acquiring Musical.ly, ByteDance launched TikTok overseas, repeatedly topping download charts in major overseas markets.

Zhang Yiming has never set boundaries for ByteDance's development. From the earliest Neihan Duanzi, to Jinri Toutiao, to Huoshan Xiaoshipin, Xigua Shipin, Douyin, Dongchedi, Duoshan, Feiliao, and Lark, none of ByteDance's products have obvious boundaries. This has allowed ByteDance to retain more possibilities while not forming an ecological closed loop.

In the future, ByteDance still has infinite possibilities and may even have the chance to become a world-class internet enterprise. This company's culture and core are both outstanding, which is the foundation for becoming a great company.