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Major Shakeup in Social Apps! Alibaba's DingTalk Surpasses WeChat for the First Time, Users Express Support

Major Shakeup in Social Apps! Alibaba's DingTalk Surpasses WeChat for the First Time, Users Express Support

Published: 2021-04-25 23:07   Source: 向明科技

As is well known, Alibaba and Tencent each possess two very solid fortresses: the former in e-commerce and payments, while the latter in social networking and gaming. As the current largest internet giants in China, both Alibaba and Tencent have attempted to enter the other's area of expertise, but all ended in failure.

Recently, on the third day after the Spring Festival holiday, due to external factors, many people had to choose to work remotely from home. Thanks to this, Alibaba's mobile office app "DingTalk" downloads surpassed WeChat for the first time, jumping to the top of the Apple App Store rankings. This is also the first time in history that an Alibaba social app has surpassed WeChat.

社交软件大洗牌!阿里钉钉首次超过微信,用户表态支持


It is understood that with the urgent demand for remote work and video conferencing by hundreds of millions of users, DingTalk urgently expanded by 10,000 servers through Alibaba Cloud on February 3, and expanded by another 10,000 servers on the 4th, to ensure normal service provision during peak traffic periods.

DingTalk CEO Yili said: "This morning, DingTalk's video conferencing and group live streaming functions were very smooth, but we saw data still climbing in the background. We and Alibaba Cloud have set up a special team to fully ensure platform stability. This is a historic test for DingTalk."

社交软件大洗牌!阿里钉钉首次超过微信,用户表态支持


Indeed, for DingTalk, this is a sudden outbreak. Hundreds of millions of Chinese users have to work from home, which has led to an unprecedented surge in DingTalk's user base, and has also caused WeChat's status to drop significantly.

After people have become accustomed to using WeChat for chatting, calling, and simple work in daily life, who could have thought that one day they would have to use a professional office social tool? DingTalk's sudden popularity also reflects WeChat's current weakness, which is its lack of professionalism and unsuitability for multi-person office work, video conferencing, and other professional needs.

社交软件大洗牌!阿里钉钉首次超过微信,用户表态支持


In response, some netizens said: "Support DingTalk, WeChat is really rubbish." Other netizens said: "This is really a rare opportunity for DingTalk; online office work has given DingTalk a chance."

However, whether it can retain users next, and how long this sudden traffic peak can last, are issues that DingTalk needs to focus on. In a few days, the vast majority of users will gradually return to their posts. How DingTalk can achieve long-term growth through this brief major opportunity is the most important thing.

Finally, do you think DingTalk has a chance to stand out in the office field and become a strong rival to WeChat?



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